Marketo Connector

The SugarCRM / Marketo Integration takes advantage of the SugarCRM Cloud Connector and Scheduler frameworks to deeply integrate Marketo data directly into SugarCRM. This allows users of SugarCRM to utilize the marketing automation power of Marketo without the need of manually importing and exporting data, but rather through a direct connection to an instance of Marketo through the available API. This native module can be installed through the SugarCRM module loaderand configured through the Cloud Connector settings available within SugarCRM, so there is no technical knowledge needed to setup and configure theconnector. With this bi-directional synchronization, both SugarCRM (Lead and Contact records) and Marketo (Leads), maintain real-timevisibility of data. This seamless integration allows for effective distribution and management ofLeads (and Contacts) throughout the marketing and sales lifecycle, while ensuring the integrity and quality of the data as the activity continually evolves. The SugarCRM and Marketo combination is a powerful solution for any sales and marketing team.

The SugarCRM Marketo Connector provides valuable Marketo lead information automatically delivered directly to your users. Access to this type of data can enable a sales person with the ability to act quickly on hot Leads, which can often mean the difference between winning and losing a deal. With the SugarCRM Marketo Connector, sales people now have real-time access to critical information that will give them the insight they need to prioritize their leads effectively and interact with prospects with a greater likelihood of closure. Additionally, with access to all of the Marketo log history on a Lead and Contact basis, your users will gain valuable insight into the activities and interests of your prospects to better prepare them in their pre-sales initiatives.

NATIVE SUGARCRM MODULE
The Marketo Connector is designed to be a pluggable module that can be loaded using the Module Loader feature of SugarCRM.

CLOUD CONNECTOR SETTINGS
Connect to Marketo from your SugarCRM instance using the existing Cloud Connector, simply by entering your Marketo API, an access ID and an encryption key. No programming required.

LEAD & CONTACT SYNC
Even after a Lead has been converted, continue to keep up-to-date Marketo data at the Contact level.

AUTO LEAD CONVERSION
Create the ability to automatically convert a Lead into a Contact (and associated Account) based on a configurable Marketo Lead Score.

CUSTOM MARKETO PANEL
Get real-time access to all Marketo data from within the custom Marketo panel in the Detail View of Contacts & Leads.